Adding Value To The Product

With a pre-sell, you should add value to the product by offering a bonus to your visitors. Don’t feel intimidated by this idea, because it’s fairly easy to create your own bonus that directly relates to the product that you are pre-selling. If you’ve already purchased the product, you can create an e-book or other bonus that directly compliments the product. A free bonus can be the extra leverage needed in order to turn a casual visitor into an affiliate conversion.

Writing The Pre-Sell

The quality of your pre-sell is going to determine whether you are a super affiliate that makes $5,000/month through one webpage, or an average affiliate that is lucky to make anything in this business.

A pre-sell consists of many things that you’ll find in a good sales letter. There will be a headline, a call to action, product points, your own testimonial for the product, as well as other information.

You will need an eye-catching headline that grabs a hold of your visitor and gets them to start reading your pre-sell. Don’t try too hard to get the attention of the visitors. You are interested in soft selling the product to your visitors, while leaving the hard sell to the vendor, once the affiliate clicks over to their sales page.

Some affiliates will develop a story about the affiliate product. A pre-sell largely involves your own experiences with a product that you have purchased, so you should write a story about how you purchased the product or how the product has changed your life. Something that has to do with you that has a direct tie-in to the product itself. A story often disconnects the logic from the brain and people no longer see the copy as an advertisement for a product. Make the story interesting and throw in some twists and turns to really draw the reader into the story. Always end the story by letting the reader know that you purchased the product or let the reader know in a subtle way, how the product helped you.

In your pre-sell, you should let the reader know who you are and make yourself sound like an authority as it relates to the product. The reader will take what you say seriously, if you have the credentials to make it look like you are an expert in the field.

Share your emotions about buying the product, if you hesitated, why you hesitated, and any other natural feelings that you had and that any consumer might feel if they were going to purchase the product. If you turned slowly to a product, then make sure to let the reader know about your experience. Don’t come off too strong in support of the product from the beginning, because you don’t want the reader to get the idea that this is a sales message.

If you’ve had good results with the product, then say so... But slowly build up your excitement about the results of the product.

Make sure to hard sell the bonus to readers that decide to purchase via your link. Your bonus should solve any negative aspects that you may have mentioned within the pre-sell. Your negative comments gave the reader assurance that this was a genuine review, and your bonus will eliminate the negative, and it will leave no reason or excuse for the reader not to buy the product.

Finally, a strong call to action is necessary in order to get the visitor to click your affiliate link, and move onto the sales message. A few key points (summary) on how the product will help the reader at the end of the pre-sell is important as well.

Once you’ve finished the pre-sell, then you should compare it to those that are being used by your competitors, the top marketing gurus, or you can even visit the sales letter for the product that you are selling and look at their sales copy. They are hard selling the product with much stronger language, but you can still get a good feel for how a pre-sell page should be written by analyzing theirs.

# Professional advertising materials (Banners, Text Links, Mini Sites & more)

# Accurate and reliable statistics, tracking, reporting and display.

Your Pre-Sell Bonus

The best type of bonus to develop is a report, e-book, or a short video that actually compliments the product that you’re pre-selling.

You can develop a report or e-book using Word and then convert the document into a PDF using Adobe Acrobat or any of the free PDF converters that are available on the Internet. To develop a video tutorial, you can use Camtasia from www.techsmith.com which enables you to record your screen and use your own audio to narrate the video presentation. This is an excellent tool for developing videos to be used as special bonuses for your product.

Adding Value To The Product

With a pre-sell, you should add value to the product by offering a bonus to your visitors. Don’t feel intimidated by this idea, because it’s fairly easy to create your own bonus that directly relates to the product that you are pre-selling. If you’ve already purchased the product, you can create an e-book or other bonus that directly compliments the product. A free bonus can be the extra leverage needed in order to turn a casual visitor into an affiliate conversion.

Writing The Pre-Sell

The quality of your pre-sell is going to determine whether you are a super affiliate that makes $5,000/month through one webpage, or an average affiliate that is lucky to make anything in this business.

A pre-sell consists of many things that you’ll find in a good sales letter. There will be a headline, a call to action, product points, your own testimonial for the product, as well as other information.

You will need an eye-catching headline that grabs a hold of your visitor and gets them to start reading your pre-sell. Don’t try too hard to get the attention of the visitors. You are interested in soft selling the product to your visitors, while leaving the hard sell to the vendor, once the affiliate clicks over to their sales page.

Some affiliates will develop a story about the affiliate product. A pre-sell largely involves your own experiences with a product that you have purchased, so you should write a story about how you purchased the product or how the product has changed your life. Something that has to do with you that has a direct tie-in to the product itself. A story often disconnects the logic from the brain and people no longer see the copy as an advertisement for a product. Make the story interesting and throw in some twists and turns to really draw the reader into the story. Always end the story by letting the reader know that you purchased the product or let the reader know in a subtle way, how the product helped you.

In your pre-sell, you should let the reader know who you are and make yourself sound like an authority as it relates to the product. The reader will take what you say seriously, if you have the credentials to make it look like you are an expert in the field.

Share your emotions about buying the product, if you hesitated, why you hesitated, and any other natural feelings that you had and that any consumer might feel if they were going to purchase the product. If you turned slowly to a product, then make sure to let the reader know about your experience. Don’t come off too strong in support of the product from the beginning, because you don’t want the reader to get the idea that this is a sales message.

If you’ve had good results with the product, then say so... But slowly build up your excitement about the results of the product.

Make sure to hard sell the bonus to readers that decide to purchase via your link. Your bonus should solve any negative aspects that you may have mentioned within the pre-sell. Your negative comments gave the reader assurance that this was a genuine review, and your bonus will eliminate the negative, and it will leave no reason or excuse for the reader not to buy the product.

Finally, a strong call to action is necessary in order to get the visitor to click your affiliate link, and move onto the sales message. A few key points (summary) on how the product will help the reader at the end of the pre-sell is important as well.

Once you’ve finished the pre-sell, then you should compare it to those that are being used by your competitors, the top marketing gurus, or you can even visit the sales letter for the product that you are selling and look at their sales copy. They are hard selling the product with much stronger language, but you can still get a good feel for how a pre-sell page should be written by analyzing theirs.

# Professional advertising materials (Banners, Text Links, Mini Sites & more)

# Accurate and reliable statistics, tracking, reporting and display.

Your Pre-Sell Bonus

The best type of bonus to develop is a report, e-book, or a short video that actually compliments the product that you’re pre-selling.

You can develop a report or e-book using Word and then convert the document into a PDF using Adobe Acrobat or any of the free PDF converters that are available on the Internet. To develop a video tutorial, you can use Camtasia from www.techsmith.com which enables you to record your screen and use your own audio to narrate the video presentation. This is an excellent tool for developing videos to be used as special bonuses for your product.